Marketing & Trends

Brian Solis Sums It Up Again

Posted by on Jan 16, 2012 in Marketing Tips, What I'm Reading | 0 comments

Brian Solis Sums It Up Again

In a new blog post, Brian Solis sums up our technology / marketing headaches with social media. “Although the impact of technology on business and consumer behavior was widely reported, in-depth reports on what to do next or how this will affect their business specifically were scant at best. I’m sure you heard it from experts everywhere, “You need a Facebook brand page! Why are you not on Twitter yet? Have you checked-in on Foursquare? Hurry up and get set up on Google+. If you don’t get on social media, you’re going to go out...

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The Trouble with Salespeople Slideshow – Harvard Business Review – Harvard Business Review

Posted by on Dec 29, 2011 in Leadership Resources, Marketing Tips | 0 comments

A quick 9 slide report on the effective skill-sets of the three types of salespeople — Experts, Closers, and Consultants… the skill sets of those less successful, and the training needs of each type of personality to help increase successful closings. The Trouble with Salespeople Slideshow – Harvard Business Review – Harvard Business Review. Share...

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HEADS-UP! Realtor.com Makes Major Marketing Changes

Posted by on Nov 4, 2011 in Marketing Tips, Technology Trends, The Real Estate Biz | 0 comments

HEADS-UP! Realtor.com Makes Major Marketing Changes

Realtor.com is making major changes to their lead generation products that surround free property displays.  This program is called “Connections” and agents can now purchase zipcode leads, for listings that are not enhanced with a paid product (agent or broker package). If you pay for an enhansed package, all leads will continue to go directly to you.  All members have the ability to “buy” zip code leads, provided they are in the same MLS. If you pay to enhance your listings on Realtor.com, your listings will not...

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The End of Business as Usual

Posted by on Nov 1, 2011 in Marketing Tips, Technology Trends, What I'm Reading | 0 comments

The End of Business as Usual

Normally, I don't promote a book that I haven't read yet, but I make an exception for Brian Solis' book, "The End of Business As Usual". I'm compelled to share this book, because I'm a big fan of Brian's brain... his website is full of free and compelling content and his take on business use of social media is incredibly on target. His posts always inspire me to think about technology and online interaction as it relates to our business of service - our customers, our clients and ourselves...

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Best Blog is in Berkshire!

Posted by on Oct 23, 2011 in Berkshire's Best, Marketing Tips, Technology Trends, The Real Estate Biz | 0 comments

Best Blog is in Berkshire!

Our recent Massachusetts REALTOR Awards banquet offered a nice suprise… Marlene Goldstein, Broker-Owner of Berkshire County Homes Real Estate in  was named as runner up of ”Best Real Estate Blogs in MA”. Woot-woot to Marlene for offering home seller and buyers such great tips to help the in the transaction process! Berkshire Country Homes , LLC, 34 Silver Street, Great Barrington. Share...

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The Number One Least Asked Question in Social Media…Why?

Posted by on Oct 13, 2011 in Marketing Tips, Technology Trends | 0 comments

The Number One Least Asked Question in Social Media…Why?

When Brian Solis asked, “Why do you think it is that people line up for Apple products when they’re released?”, it really got me thinking. I’m one of those people who wants new apple products like a kid in a candy store – wide-eyed, impossible to resist. So taking that thought an applying it to the members I’m trying to serve…. The Number One Least Asked Question in Social Media…Why? - Brian Solis The number one least asked question in social media is also the most important…  Asking “why” in...

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RE Technology launches VScreen Training Videos

Posted by on Sep 16, 2011 in Marketing Tips, Technology Trends | 0 comments

RE Technology launches VScreen Training Videos

    RE Technology launches VScreen Training Videos by WAV Group Consulting Leading real estate technology media site, RE Technology, has partnered with VScreen to create agent training videos from top industry trainers. Arroyo Grande, CA (September 2011) – As a leading technology resource for the real estate industry, no one understands the value of video for websites better than the team at RE Technology. The company has partnered with VScreen, a leader in real estate training video creation and distribution, to improve their...

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